The Walkers Trending Tastes potato chips have been launched in two flavor options that are sure to delight foodies on the hunt for a different format to enjoy International dishes.
The chip flavors includes BBQ Pulled Pork and Spicy Sriracha, which draw influence from American and Thai cuisine, respectively, and will come in several serving sizes to suit different consumption preferences. The new flavors will be launched alongside new branding that features a vibrant look and feel that convey a carefree aesthetic for younger consumers to appreciate.
The Walkers Trending Tastes potato chips address the evolving nature of the British consumer's palate as they seek out unique and exotic flavors to try out in favor of traditional offerings.
Internationally Inspired Snack Chips
The Walkers Trending Tastes Chips Come in Two Flavors
Trend Themes
1. Flavorful Chips - Opportunity for snack companies to create potato chips with different flavors inspired by various countries.
2. International Fusion Foods - Opportunity for restaurants to create fusion dishes inspired by multiple cultures that will appeal to foodies on the hunt for a different format to enjoy international dishes.
3. Branding Refresh - Opportunity for companies to refresh their branding to convey a carefree aesthetic for younger consumers to appreciate.
Industry Implications
1. Snack Food Industry - Opportunity for snack companies to tap into the evolving nature of the consumer's palate through their snack offerings.
2. Food and Beverage Industry - Opportunity for food and beverage companies to experiment with unique and exotic flavors in order to satisfy evolving consumer preferences.
3. Marketing and Advertising Industry - Opportunity for marketing and advertising companies to help brands refresh their branding in order to reach younger, carefree consumers.