Recess, the "consumer wellness brand with a personality," recently partnered with max-bone, the modern pet brand, to launch a limited-edition capsule for both dog and dog owners. Called the 'Walk Collection,' the new series features avant-garde merchandise designed to bring your dog walking outfit to new heights.
The Walk Collection features Cloud Bone Socks, colorful, bone patterned socks, Honey Daydream CBD Dog Treats, Off-leash, on Recess slides in a vibrant blue, and the minimalistic Off-Lease. To unveil this sophisticated dog walking apparel, the brands created a playful, sunny skies editorial shoot with some delightful furry friends. The entire Walk Collection is available to purchase online with prices ranging from $18 to $38 USD.
Dog Walking-Inspired Apparel
Recess and max-bone Debuted the New 'Walk Collection' For Dog-Lovers
Trend Themes
1. Dog Walking-inspired Apparel - There is an opportunity for pet brands to design fashionable, avant-garde dog walking apparel.
2. Limited Edition Collaborations - Limited edition collaborative capsules provide an opportunity for brands to target niche markets with unique products.
3. CBD Pet Products - The popularity of CBD in wellness products has an opportunity to extend to the pet market.
Industry Implications
1. Pet Brands - Pet brands should explore and develop stylish and unique products for dog walking and pet owners.
2. Fashion and Clothing - Niche collaborations with fashion and clothing brands can target pet owners with unique, stylish products.
3. CBD Wellness - The CBD pet market is expanding, presenting opportunities for wellness and CBD brands to create pet-focused products.