Wagamama introduces a special Veganuary dish, the lion’s mane "steak" bulgogi, crafted from smoky lion’s mane mushrooms paired with udon noodles, aubergine, caramelized onion, and amai miso sauce. Lion’s mane mushrooms not only provide a meat alternative but also offer a variety of health benefits when consumed. This addition enhances the diverse vegan offerings, joining a menu that already includes guest favorites such as vegan katsu curry, aubergine, and more.
The British-based restaurant chain, inspired by Japanese ramen bars, has been progressively increasing its vegan-friendly options, with over half of the menu being vegan since 2021 and a variety of new Veganuary additions coming each year.
Interested consumers can order the new Veganuary menu item starting January 3, 2024.
Vegan Mushroom Steak Dishes
Wagamama Unveils a New Mushroom Steak For Veganuary
Trend Themes
1. Plant-based Meat Alternatives - The introduction of the lion’s mane 'steak' bulgogi by Wagamama showcases the trend of plant-based meat alternatives using mushrooms as the main ingredient.
2. Veganuary Offerings - Wagamama's new Veganuary dish demonstrates the trend of restaurants creating special menu items and promotions to cater to the growing demand for vegan options during the month of January.
3. Expanding Vegan Menus - Wagamama's continuous expansion of its vegan-friendly options reflects the trend of restaurants diversifying their menus to accommodate the increasing dietary preferences for plant-based and vegan meals.
Industry Implications
1. Restaurant Industry - The restaurant industry has the opportunity to tap into the growing demand for plant-based meat alternatives and vegan offerings, as demonstrated by Wagamama's introduction of the lion’s mane 'steak' bulgogi.
2. Food and Beverage Industry - The food and beverage industry can capitalize on the popularity of Veganuary by creating new and innovative vegan dishes like the lion’s mane 'steak' bulgogi, catering to the increasing number of consumers seeking plant-based options.
3. Health and Wellness Industry - The health and wellness industry can explore the potential health benefits of lion’s mane mushrooms and develop products or supplements that harness its nutritional properties, aligning with the growing interest in functional foods and natural remedies.