The VSCO app is a popular tool for shooting and editing smartphone photos, and it is looking to offer more to the community that uses its application with a new artificially intelligent tool called 'Ava.'
Although VSCO has its own team of human curators, it will use Ava as a tool for viewing art on the platform. Ava is being taught to observe like a human, and will help to uncover what inspires people, how they want to discover new content and more.
With a feature called Related Images, users will be able to discover intelligent related content that matches a particular feeling, color scheme or subject. When it comes to inspiring users, this AI feature will not offer literal matches, but carefully curated images that will serve to inspire creators.
AI Photography Curators
The VSCO App is Introducing the Artificially Intelligent 'Ava'
Trend Themes
1. AI Curated Photography - The introduction of Ava by VSCO demonstrates a trend in using artificial intelligence to curate and discover photography that matches specific criteria, providing users with unique and inspiring content.
2. Human-like Observation - Ava's ability to observe and understand users' preferences and inspirations highlights the trend of teaching AI to mimic human observation and decision-making processes, opening up opportunities for more personalized and tailored user experiences.
3. Intelligent Content Discovery - With the Related Images feature, VSCO taps into the trend of utilizing AI to intelligently match and recommend content based on feelings, color schemes, and subjects, providing users with a more personalized and engaging experience.
Industry Implications
1. Photography Software - The introduction of Ava by VSCO presents opportunities for disruptive innovation within the photography software industry by leveraging artificial intelligence to enhance photo curation and discovery.
2. Artificial Intelligence - VSCO's Ava represents the potential for disruptive innovation within the field of artificial intelligence, as it showcases the application of AI in understanding human preferences and curating content.
3. Creative Content Platforms - Creative content platforms can explore the trend of intelligent content discovery, like VSCO's Related Images feature, to provide users with personalized and inspiring content, revolutionizing the way people discover and engage with creative content.