Vrai & Oro is an e-retailer offering a premium engagement ring selection that is also budget-conscious. The Millennial-friendly engagement ring marketplace recently launched its design studio feature which makes the process of creating a personalized ring easier than ever before.
The online design studio invites shoppers to pick and choose their ideal engagement ring style and design and utilises a popular customization software made famous by brands like Nike and Adidas -- used to create personalized shoe designs that are then shipped right to shoppers' door.
Taking under two weeks to make and ship, Vrai & Oro's rings can be viewed through a virtual, 3D model after they are designed. "To ensure the ring is made to shoppers' exact specifications, once it's designed online, it's converted into an individual CAD file which is then 3-D printed to create the mold of the ring; the mold is then cast in gold or platinum, polished, and the diamond is set."
Bespoke Engagement Ring Retailers
Vrai & Oro Offers Premium and Personalized Jewelry
Trend Themes
1. Personalized Ring Design - Opportunity for jewelry retailers to offer customizable options for engagement rings, catering to individual preferences and styles.
2. Virtual 3D Modeling - Emerging trend for retailers to provide customers with virtual representations of products, such as engagement rings, to enhance the online shopping experience.
3. Direct-to-consumer Customization - Disruptive innovation opportunity for jewelry brands to offer personalized engagement rings directly to consumers, bypassing traditional brick-and-mortar stores.
Industry Implications
1. Jewelry Retail - Opportunity for jewelry retailers to embrace technology and offer customizable engagement ring designs to cater to modern consumers.
2. E-commerce - E-commerce platforms can capitalize on the increasing demand for personalized products, such as engagement rings, by providing seamless online customization options.
3. 3D Printing - 3D printing companies can collaborate with jewelry brands to enable efficient and cost-effective production of personalized engagement rings.