Popular beauty subscription service Birchbox will be including VR headsets in every Birchbox Man sample pack in an effort to appeal to a tech-savvy demographic. The millennial man is not only conscious of how he looks -- in addition to the Birchbox Man service, masculine skincare lines and cosmetics have escalated in popularity in recent months -- but is also likely to be glued to his smartphone or tablet.
Appealing to the adventurous yet aesthetically conscious male, Birchbox Man offers monthly skincare samples, masculine beauty tools and tech products like wearables and most recently, its VR headsets. The brand's offering of Google Cardboard VR headsets in monthly subscriptions was conceived with the help of River Studios, a virtual reality company.
In addition to headsets, subscribers will also received short VR clips that will let them experience a drive in a race car or a surfing adventure halfway across the world.
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
Trend Themes
1. VR Beauty Subscriptions - Birchbox integrating VR headsets into its Birchbox Man orders presents an opportunity to disrupt the beauty subscription industry by offering immersive virtual reality experiences.
2. Tech-savvy Demographic - The popularity of Birchbox Man's inclusion of VR headsets highlights the potential disruption in targeting the tech-savvy male consumer segment with innovative beauty and skincare products.
3. Virtual Reality Experiences - The incorporation of VR clips in Birchbox Man subscriptions showcases the disruptive potential of providing immersive experiences in the beauty industry, opening doors for new innovative product offerings.
Industry Implications
1. Beauty Subscription - The integration of VR headsets in Birchbox Man orders indicates the opportunity for disruptive innovation within the beauty subscription industry by introducing virtual reality as an added value to consumers.
2. Skincare - The rising popularity of masculine skincare lines and the inclusion of VR headsets in Birchbox Man orders signal opportunities for disruptive innovation in the skincare industry by combining technology and beauty in unique ways.
3. Virtual Reality - The partnership between Birchbox and River Studios demonstrates the potential disruption in the virtual reality industry by expanding into beauty and subscription services, generating new applications for VR technology.