Flavored water has quickly become the refreshment of choice for many consumers seeking to avoid sugar and/or sweetener-laden drinks, so brands are responding with options like the Volvic Touch of Fruit Sugar Free Rhubarb.
Set to launch nationwide in the UK starting in March, the drink is a special edition offering that is tangy, refreshing and tart to make it a distinctly original beverage flavor for consumers to choose. The water will come in two serving size options and is focused on a free-from profile that is achieved using only natural flavors.
The beverage was explained by Volvic Brand Manager Maria-Tzina Leria who said, "Taste is essential, but it doesn’t mean it has to be high in sugar. We know more than ever that consumers are aware of their sugar intake and actively trying to reduce it where possible, seeking better options. People are looking to brands and manufacturers to help make health-conscious choices accessible, and our Touch of Fruit Sugar Free range offers this without compromising on taste."
Limited-Edition Rhubarb Waters
The Volvic Touch of Fruit Sugar Free Rhubarb Drink is Refreshing
Trend Themes
1. Sugar-free Flavored Waters - More brands are creating sugar-free flavored waters to meet the demand for healthier drink options.
2. Natural Flavors - Using natural flavors in beverages is becoming increasingly popular as consumers seek out more natural and healthy options.
3. Limited-edition Beverages - Offering limited-edition flavor options can create buzz and excitement around a brand's product line.
Industry Implications
1. Beverage - The beverage industry has an opportunity to innovate by creating more natural, sugar-free options for the health-conscious consumer.
2. Packaging - Packaging companies can innovate by creating unique and eye-catching designs for limited-edition beverages, helping brands differentiate themselves in a crowded market.
3. Retail - Retailers have an opportunity to capitalize on the trend of sugar-free, natural beverages by curating a selection of products that meet these consumer preferences.