Volley is a new brand of tequila seltzer launched by husband-and-wife team, Chris and Camila. Volley is made with only three ingredients: 100% blue agave tequila, 100% sparkling water, and organic juice, and the brand is dedicated to curating a better-for-you spiked seltzer that's transparent about the product's ingredients and nutritional facts.
Currently, Volley boasts a number of invigorating flavors including Zesty Lime, Spicy Ginger, Sharp Grapefruit, and Tropical Mango. Consumers can purchase a pack on its own or the multi-variation option. In addition to its clean tequila seltzer, the brand also debuted some branded merchandise including an abstract beach towel, an avant-garde 'Dad Hat,' a vibrant koozie, even a Yeti cooler, among others.
Moreover, Volley will appeal to conscious consumers as the brand partnered with Leave No Trace, an organization dedicated to cleaning up the local environment.
Flavorful Tequila Seltzers
Volley is a New Brand of Carbonated Tequila Seltzer, Perfect for Summer
Trend Themes
1. Tequila Seltzer Boom - The rise of tequila seltzers presents an opportunity for beverage companies to tap into the growing demand for refreshing and low-calorie alcoholic beverages.
2. Transparent Ingredient Exploration - Brands like Volley are disrupting the industry by prioritizing transparency, prompting other companies to reassess and disclose their product's ingredients and nutritional information.
3. Eco-friendly Partnerships - Partnerships with environmental organizations like Leave No Trace offer opportunities for brands to align with sustainability initiatives and attract conscious consumers.
Industry Implications
1. Beverage Industry - Beverage companies can innovate by developing their own line of tequila seltzers to meet the growing demand for refreshing and low-calorie alcoholic beverages.
2. Food and Beverage Packaging - Packaging companies can capitalize on the rise of tequila seltzers by creating eco-friendly and eye-catching designs for these beverages.
3. Alcohol Retail - Retailers can expand their catalog by offering a variety of tequila seltzer brands, attracting health-conscious consumers looking for transparent and flavorful options.