In the latest Volkswagen ‘See Film Differently’ ad campaign, it is shown that the iconic car company is not just all about cars—in fact, the company is pop-culture savvy, with this advertisement featuring a rendition of the famous Hopkin’s Hiss in ‘Silence of the Lambs.’
Some of us may not know but many times, iconic catchphrases from movies were actually unscripted. This is the theme of the new ad campaign from Volkswagen, as they imagine where the inspiration for such golden moments were to come from. Specifically in this ad, the eerie hiss that Hopkin ad-libs in Silence of the Lambs is portrayed to be a mockery of an equally creepy make-up artist on set.
A creative way to show Volkswagen’s devotion to independent cinema across the UK, the car company ad entertains fans and impresses potential customers.
Iconic Reel-Reminiscing Ads
Volkswagen ‘See Film Differently’ Campaign Reiterates Pop
Trend Themes
1. Independent Cinema Advertising - The Volkswagen 'See Film Differently' campaign demonstrates a trend of using independent cinema as a platform for creative advertising.
2. Pop-culture Savvy Brands - This campaign highlights the trend of car companies, like Volkswagen, embracing pop-culture references to connect with consumers.
3. Unscripted Catchphrases in Advertising - Volkswagen's ad campaign taps into the trend of incorporating unscripted movie catchphrases to create memorable and engaging advertisements.
Industry Implications
1. Automotive - The automotive industry can explore using pop-culture references and unscripted catchphrases in their advertising to appeal to a wider audience and create a memorable brand image.
2. Film and Entertainment - The film and entertainment industry can benefit from collaborations with car companies like Volkswagen to create innovative advertising campaigns that connect with audiences.
3. Advertising and Marketing - The advertising and marketing industry can draw inspiration from Volkswagen's 'See Film Differently' campaign by incorporating unconventional storytelling techniques and pop-culture references in their campaigns.