The new Smirnoff Vodka ad makes fun of the current political scandal that Donald Trump's administration is going through with its alleged ties to Russia.
The Smirnoff brand, which was founded in Moscow by Pyotr Arsenievich Smirnov (who fled Russia in 1917), offers vodka that is made in the United States. The ad references this fact, with the title "Made in America" and a mocking comment that states "But we'd be happy to talk about our ties to Russia under oath."
The cheeky vodka ad references Donald's recent comments that he would be willing to speak under oath to refute Comey's version of events, after the former FBI director James Comey testified about the Russia investigation and Donald's role in attempting to influence it.
Political Vodka Ad Campaigns
Smirnoff Vodka Has a Cheeky New Ad That Mocks The U.S. Russia Scandal
Trend Themes
1. Mocking Political Scandal - Opportunity for brands to create humorous and attention-grabbing ads that playfully comment on current political events.
2. Made in America Messaging - Brands can leverage their American production to appeal to patriotic sentiments and differentiate themselves from international competitors.
3. Cheeky Advertising - The use of cheeky and provocative language in advertising can generate buzz and engage consumers in a lighthearted manner.
Industry Implications
1. Alcohol & Beverage - Opportunity for alcohol brands to create provocative and topical ad campaigns that resonate with consumers.
2. Marketing & Advertising - Advertising agencies can capitalize on the trend of using humor and political references in campaigns to attract clients and create effective campaigns.
3. Politics & Government - Political campaigns and candidates can utilize humor and cheeky messaging to engage voters and differentiate themselves from competitors.