Iconic British designer Vivienne Westwood has launched a new line of wallpaper. The Vivienne Westwood Wallpaper Collection is available exclusively through Cole & Son. It allows people to take Westwood's designs (like her classic Union Jack) into the household interiors.
The Vivienne Westwood Wallpaper Collection boasts many UK-inspired patterns. There is a trompe d'oeuil tartan print as well as a regular tartan print, a floral magnolia and a pink and tan dog's tooth.
Implications - Businesses that offer their clients products that pay tribute to a specific culture or group of individuals will likely experience favorable results. Consumers will be likely to invest in a product that is reflective of different aspects of their lives.
British Pride Paper
The Vivienne Westwood Wallpaper Collection for Cole & Son
Trend Themes
1. Cultural Homage Design - Designs that pay tribute to a specific culture will likely experience favorable results.
2. Designer Home Decor - More designers will expand their merchandise lines to offer home decor products.
3. Digital Print on Wallpaper - More companies will incorporate digital print technology in wallpaper designing process.
Industry Implications
1. Interior Design - Interior designers can provide custom, cultural, wallpaper design options to their clients.
2. Home Decor - Designer wallpaper will lead to an increase in home decor sales.
3. Printing and Publishing - Digital printing technology will create new opportunities for the wallpaper industry.