Elegant Everyday Imagery

The Beautiful Discovered Works of Vivian Maier Portray the Simple Life

Vivian Maier, an American born French woman who worked as a nanny for 40 years, spent her days off to capture candid photos of those on the streets of New York and Chicago, resulting in the featured series of elegant images.

Although there is no indication that Vivian Maier ever received any lessons in photography, her photos mirror those of a professional. Her work shows a tremendous talent in capturing the most candid and intimate moments of which most tend to overlook. Through her photography, viewers are reminded of the simple moments in life; from the vulnerable to the humorous. Vivian Maier reminds individuals of the truer moments in life that often pass by without being noticed.

Vivian Maier's photographs are insightful and show a great depth in honestly capturing the essence of the "everyday." It is likely she will remain largely mysterious, as she passed away in 2009 and has no living family, but it is certain she will speak through her works for many generations to come.
Trend Themes
1. Candid Photography - Opportunities for camera manufacturers and photo editing software providers to create user-friendly products that help amateurs capture and enhance candid moments.
2. Appreciation of Simplicity - Opportunities for businesses in various industries to explore the promotion and marketing of simplicity in their products and services, inspired by Vivian Maier's works.
3. Unconventional Artists - Opportunities for art galleries and online marketplaces to showcase the works of unconventional artists like Vivian Maier, and to explore how these innovative artists can shape the direction of art and our cultural tastes.
Industry Implications
1. Photography Equipment Manufacturing - With the growing trend of candid photography, there is a disruptive innovation opportunity for camera manufacturers to develop affordable, high-quality equipment that makes it easier for amateur photographers to capture candid moments.
2. Tourism and Hospitality - Businesses in tourism and hospitality can embrace Vivian Maier's works by leveraging her focus on simplicity to create memorable experiences and marketing campaigns that emphasize the power of the simple things in life.
3. Art and Culture - In a world where conformity is often celebrated, there is an opportunity for businesses in art and culture to think outside the box and showcase the works of unconventional artists like Vivian Maier to disrupt the market and offer something fresh and exciting.

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