VIVEAU is a drink that's 50% sparkling mineral water and 50% fresh-pressed fruit and the first sparkling beverage of its kind in North America to be recognized with the Clean Label Project Certification. The beverage offers plenty of flavor and effervescence without added sugar, flavors, colors or preservatives, appealing to naturally minded consumers who are interested in consuming clean drinks. Made with just fruit and water, VIVEAU shares unique flavors like crisp apple cider, wild blueberry and ripe cherry.
As co-founder and CEO, Ted Grant says, "We are at a point in time when now more than ever, consumers are thinking about what they are consuming and how they are creating healthy habits and lifestyles for their families. VIVEAU is enabling this mindset and movement across this country."
Sparkling Pressed Fruit Drinks
VIVEAU is 50% Sparkling Mineral Water & 50% Fresh-Pressed Fruit
Trend Themes
1. Clean Label Beverages - The rise of beverages with clean labels, made with minimal ingredients and no added sugars or preservatives, presents an opportunity for brands to cater to health-conscious consumers.
2. Sparkling Fruit Hybrids - The popularity of sparkling fruit hybrid drinks, combining sparkling mineral water with fresh-pressed fruit, opens up avenues for innovation in the beverage industry.
3. Naturally Flavored Drinks - The demand for naturally flavored drinks, featuring unique fruit flavors without artificial additives, creates a market for brands to tap into the preferences of health-conscious consumers.
Industry Implications
1. Beverage - The beverage industry can explore clean label beverages as a way to meet the growing consumer demand for healthier options.
2. Nutrition - The nutrition industry can incorporate sparkling fruit hybrid drinks to offer consumers a refreshing and nutritious alternative to traditional sugary beverages.
3. Health and Wellness - The health and wellness industry can promote naturally flavored drinks as part of a healthy lifestyle, appealing to consumers seeking nutritious and flavorful options.