Vive Mexico! After the big challenge to survive the economic effects of the H1N1 virus, Mexico is focusing all their efforts on receiving more tourism than ever.
Mexico hopes to accomplish this through highlighting extraordinary savings and the solidarity of the most important communications media and tourism suppliers.
Take a look at this gorgeous video and enjoy the music and images that comprise Mexico’s tourism campaign. Make sure to take a look at the related features below for all that Mexico has to offer.
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New ‘Vive Mexico' Ads Combat Swine Flu Fears
Trend Themes
1. Extraordinary Savings - Disruptive innovation opportunity: Developing innovative ways to offer significant savings to attract tourists.
2. Solidarity Marketing - Disruptive innovation opportunity: Creating collaborative marketing campaigns that highlight the strong partnership between communications media and tourism suppliers.
3. Digital Tourism Campaigns - Disruptive innovation opportunity: Expanding the use of technology and digital platforms in tourism campaigns to reach a wider audience.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Implementing new strategies and campaigns to attract tourists to various destinations.
2. Marketing and Advertising - Disruptive innovation opportunity: Developing creative and collaborative marketing campaigns for the tourism industry.
3. Technology and Digital Media - Disruptive innovation opportunity: Creating innovative digital platforms and tools to enhance the tourism industry's marketing efforts.