The VITAMINWATER enhanced water 'Staycation' television spot capitalizes on the popular Kid Cudi song 'Pursuit of Happiness.' With the laid-back song playing in the background, a woman's voice narrates her 3-day staycation at home which includes NetFlicks and copious amounts of VITAMINWATER enhanced water enriched with Vitamin C.
The woman also tacks on that her boyfriend is playing hooky as well. Sounds like her staycation is going to be quite fun.
Implications - One of the best ways a brand can create a memorable ad is by pairing a popular song of the moment with a comedic commercial. Usage of the hit song shows the consumer that the company has its finger on the pulse of pop culture, and the comedic elements display that the brand is a playful and fun one.
Staycation Commercials
The VITAMINWATER Enhanced Water 'Staycation' Ad Dares you to Play Hooky
Trend Themes
1. Staycation Advertising - Brands can capitalize on the staycation trend by creating memorable, comedic ads that highlight the benefits of staying at home.
2. Popular Song Pairing - Pairing a popular song with a product in advertising can create a memorable ad and show the brand is in tune with pop culture.
3. Comedic Branding - Brands can use humor in their advertising to showcase their playful and fun side, making them more memorable to consumers.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can promote their products as refreshing and enjoyable options for staycations in their advertising.
2. Streaming Industry - Streaming platforms can use staycation as a selling point and promote their services as the perfect way to stay entertained while staying at home.
3. Tourism Industry - The tourism industry can incorporate staycations into their marketing strategies, showcasing the benefits of taking a break without actually leaving home.