This dynamic ice cream and vitamin branding is a new range from Pacific Northwest chain Bartell Drugs called Emerald & Spruce. Created in celebration of the 125th anniversary of the Seattle-based pharmacy chain, the Emerald and Spruce lineup makes great use of geometric shapes decorated with contrasting patterns and clever phrases.
Given that the heart of the brand is rooted in the Pacific Northwest, the packaging range takes inspiration from the gorgeous surrounding landscape. The bottom edge of the packaging range features eye-catching triangles that are a tribute to the mountains that dot the skyline when looking in most directions in Seattle.
This unique vitamin branding is both aesthetically pleasing and modern seeming to appeal to discerning millennial consumers.
Prismatic Vitamin Branding
Bartell Drugs Has Launched a Vibrantly Packaged Private Label Brand
Trend Themes
1. Geometric Packaging - The use of geometric shapes and patterns in packaging design provides a visually appealing and modern aesthetic.
2. Private Label Branding - The launch of private label brands allows businesses to establish a unique and exclusive product offering.
3. Millennial Consumer Appeal - Brands that incorporate modern design elements and target millennial consumers have the potential to capture a large and influential market segment.
Industry Implications
1. Pharmaceutical Retail - Pharmaceutical retail companies can explore the opportunity to revamp their branding and packaging strategies to create visually appealing private label offerings.
2. Ice Cream Industry - Ice cream manufacturers have the potential to experiment with geometric packaging design to enhance product attractiveness and appeal to younger, design-conscious consumers.
3. Vitamin and Supplement Market - The vitamin and supplement industry can adopt modern and vibrant packaging designs to stand out in a competitive market and attract the attention of millennial consumers.