Vita Coco and PostMates have teamed up to offer consumers the perfect pandemic hangover cure. New Years Day was one when most consumers needed a little extra help getting out of bed in the morning, and Vita Coco was there to make that happen.
Food delivery services have proved to be an absolute essential during the various stages of lockdown, prompting the coconut water brand to make their product more accessible using these services. The day-long service offered 'Hangover Kits' throughout New York and L.A, proving just how essential there drink is when it comes to a morning-after cure. In addition to the coconut water, the kits included a breakfast sandwich, branded socks, earplugs and more.
Delivered Hangover Kits
Vita Coco and Postmates Offered New Years Day Hangover Kits
Trend Themes
1. Hangover Kits Delivery - Food delivery services are moving beyond just meals and offering hangover kits, providing a disruptive opportunity to help consumers recover after a night out.
2. Brand Collaborations for Hangover Cures - Collaborations between food and drink brands and delivery services to offer hangover kits are on the rise, providing a disruptive opportunity for cross-industry partnerships.
3. Expansion of Delivery Services for New Products - Delivery services are expanding beyond traditional meals and incorporating new products such as hangover kits, creating disruptive opportunities to meet consumer needs and preferences.
Industry Implications
1. Food Delivery Services - Food delivery services are expanding their offerings to include non-traditional products such as hangover kits, providing a disruptive opportunity to meet consumer needs beyond just meals.
2. Beverage Industry - Beverage brands are partnering with delivery services to offer hangover kits, providing a disruptive opportunity for brands to expand their product offerings and increase brand visibility.
3. Fast Food Industry - The fast food industry is incorporating hangover kits into their offerings, providing a disruptive opportunity to meet consumer needs for post-night out recovery and expand their product offerings.