The 'Visit Wales' campaign, which unsurprisingly encourages people to choose Wales as their next holiday destination, is being rolled out to cinema-goers in Germany.
The campaign is timed to run through February and March, traditionally a time when many Germans book their vacations. The in-cinema ad will be supplemented with a digital marketing campaign as well as print ads in popular German magazines. However, what's unique about the in-theater ad is that it demands audience's attentions and makes full use of cinematic visuals and sounds to force a message into the minds of movie-goers.
Given that much of Wales' appeal as a tourist destination has to do with its spectacular natural beauty, the use of large-screen advertising to promote the Visit Wales campaign only makes good sense.
Welsh Tourism Campaigns
The 'Visit Wales' Ad Is Being Shown To Cinema-Goers In Germany
Trend Themes
1. Cinema Advertising - Opportunity to leverage cinema advertising as a powerful marketing tool for tourism campaigns.
2. Digital Marketing - Opportunity to leverage digital marketing as a complementary form of advertising to cinema advertising.
3. Visual & Audio Marketing - Opportunity to harness the power of audio-visual mediums for promoting tourism campaigns.
Industry Implications
1. Tourism Industry - Opportunity for tourism companies to invest in new promotional strategies for attracting international travelers.
2. Advertising Industry - Opportunity for advertising agencies to specialize in cinema advertising and visual/audio marketing for tourism campaigns.
3. Media Industry - Opportunity for media houses to collaborate with tourism boards for promoting travel destinations through cinema and digital advertising.