Ordinarily, the Tim Hortons Foundation Camps offer summer programs to support kids between the ages of 12 and 16 but this year, the Tims Foundation is reimagining this format with an all-new virtual summer camp. Tims eCamp is set to launch in July, offering an alternative to the in-person, overnight camp experience, which will need to be postponed due to the ongoing pandemic.
The reimagined digital camp community is set to build upon existing School and Summer Programs, and offer support through connectivity or devices, as well as guided group instruction to help campers make positive connections with their peers. This year, campers who were registered to take part in the physical camp experience this summer will be eligible to participate in the new Tims eCamp
Virtual Summer Camps
Tim Hortons is Launching Tims eCamp for the Summer
Trend Themes
1. Virtual Summer Camps - Disruptive Innovation Opportunity: Creating engaging online experiences for participants who cannot attend in-person summer camps.
2. Digital Camp Communities - Disruptive Innovation Opportunity: Developing online platforms and resources to foster community and connection among campers.
3. Guided Group Instruction - Disruptive Innovation Opportunity: Offering virtual educational programming during summer camps to provide additional learning opportunities for campers.
Industry Implications
1. Education - Disruptive Innovation Opportunity: Transforming traditional education models to incorporate virtual camps and programming during summer breaks.
2. Hospitality - Disruptive Innovation Opportunity: Adapting hospitality industry services to cater to virtual summer camps and offer unique experiences for campers.
3. Technology - Disruptive Innovation Opportunity: Developing advanced connectivity and digital tools to enhance the virtual summer camp experience for participants.