AT&T worked with lifestyle and gaming brand 100 Thieves to create a virtual reality island to support immersive social experiences and entertainment. The sci-fi AT&T Station has a spaceship-like design and it helps users connect with one another via social VR platform VRChat. Within the experience, users can view HBO Max titles at a virtual movie theater, as well as engage in games such as trivia, billiards and hide and seek.
With a VR headset, or simply a desktop computer, users can enter the metaverse and experience "AT&T at the center of gaming and technology and culture." The virtual hub is full of content for users to discover, including plenty of inside jokes for fans of 100 Thieves.
The experience also comes with its own clothing store, which shares a selection of merch from 100 Thieves.
VR Entertainment Islands
AT&T Created a Virtual Reality Island with Its Own Movie Theater
Trend Themes
1. Virtual Reality Social Hubs - Creating virtual reality social hubs, like AT&T's sci-fi Station, can provide immersive and engaging social experiences for users and unlock new merchandising opportunities.
2. Virtual Movie Theaters - Developing virtual movie theaters within social VR platforms, such as HBO Max's virtual movie theater within AT&T's Station, presents new avenues for immersive and interactive movie watching experiences.
3. Virtual Reality Merchandising - Capitalizing on virtual reality through branded clothing stores, like the one in the sci-fi AT&T Station, offers a new way for brands to expand their merchandise offerings and drive revenue.
Industry Implications
1. Entertainment - Entertainment companies can harness the power of virtual reality to offer consumers immersive and multi-sensory experiences, like AT&T's virtual reality island and movie theater.
2. Retail - With virtual reality merchandising, like the 100 Thieves store within AT&T's Station, retailers have an opportunity to expand their brand offerings and reach new audiences through immersive and interactive experiences.
3. Gaming - Virtual reality social hubs and games within social VR platforms, such as those offered in AT&T's Station, present new opportunities for gaming companies to showcase their products and engage with consumers in more immersive ways.