Nike recently launched a virtual pop-up store that provides access to limited-edition items but with a catch—these exclusive products can only be redeemed using credits earned from previous purchases. The pop-up shop is accessible to all and has been launched along with the new Nike Air Max 720 style, although making a purchase requires shoppers to prove their loyalty to the sneaker brand.
When a shopper enters their order number for purchasing the new sneaker, they are able to see their Air Credits in a virtual wallet. In this space, users will be able to see and purchase merchandise like water bottles, socks and stickers with an AM720 theme.
In the virtual Nike pop-up store, consumers will be able to interact with sales assistants who are actually Nike collaborators like England footballer Raheem Sterling, DJ Peggy Gou and more.
Exclusive Virtual Pop-Ups
Nike's Store Only Takes Air Max Credits Earned from Previous Purchases
Trend Themes
1. Exclusive Virtual Pop-ups - A trend of launching virtual pop-up shops to provide exclusive products redeemable with credits earned from previous purchases.
2. Limited-edition Redemption - A trend of allowing redeeming limited-edition items using earned credits from previous purchases.
3. Virtual Wallet Shopping - A trend of creating virtual wallets where shoppers can see and purchase merchandise using earned credits.
Industry Implications
1. Retail - The retail industry can leverage exclusive virtual pop-ups to incentivize customer loyalty and increase sales.
2. Fashion - The fashion industry can adopt limited-edition redemption systems to attract and engage customers with exclusive products.
3. E-commerce - The e-commerce industry can explore virtual wallet shopping to enhance the online shopping experience and increase customer engagement.