IRL, a virtual event calendar app who's roots began as an "in person" meeting app, but pivoted in the face of COVID-19, recently launched a web version of its mobile application. The platform flourished for its unique value proposition — offering consumers a glimpse into someone's event calendar. While you can follow your friends on social media, it doesn't show you their events.
While the brand used to showcase physical events, due to the pandemic, it changed its name from "In Real Life" to "In Remote Life" and has partnered with YouTube, Twitch, and Spotify to aggregate virtual events into a curated and searchable home page. The virtual events can range from an esports tournament to a Zoom cocktail party.
Virtual Event Planning Platforms
Virtual Event Calendar App IRL Debuted a Web Product
Trend Themes
1. Virtual Event Platforms - The shift towards virtual events creates an opportunity for a more innovative and diverse range of event platforms.
2. Curated Virtual Event Calendars - The demand for easily accessible and customized virtual event calendars presents an opportunity for more specialized and personalized platforms.
3. Hybrid Event Experiences - The combination of in-person and virtual events presents an opportunity for more engaging and interactive event experiences.
Industry Implications
1. Event Management - The event management industry is poised for disruption as virtual events become more mainstream.
2. Technology - The technology industry has a growing opportunity to provide innovative solutions for virtual event planning and execution.
3. Media and Entertainment - The media and entertainment industry stands to benefit from the partnership opportunities presented by virtual event platforms.