The Sims responds the current COVID-19 outbreak in a number of ways, one of which invites fans to explore their fashion creativity with the selection of streetwear goods to dress up their virtual characters. The reality game is often an outlet of expression to create a world for a variety of characters conjured through imaginations.
To explore high-end fashion from an affordable angle in the comfort of one's own home, streetwear brands including Mugler, Bottega Veneta, Telfar, and Marine Serre have their captivating runway looks created in digital iterations. Designers including Olivia created the custom content after realizing she couldn't find clothing that fit her own style and took matters into her own hands.
Streetwear-Wearing Virtual Characters
The Sims Invites Fashion Expression with Streetwear Options
Trend Themes
1. Virtual Fashion Expression - The trend of dressing up virtual characters in streetwear options reflects a growing interest in self-expression through fashion in virtual worlds.
2. High-end Fashion in Digital Form - The trend of recreating high-end runway looks in digital form opens up opportunities for fashion brands to reach a wider audience and offer unique virtual experiences.
3. User-created Fashion Content - The trend of users creating custom fashion content for virtual characters highlights the demand for personalized and diverse fashion options in the gaming industry.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Integrate virtual fashion partnerships and collaborations within gaming platforms to offer unique and customizable fashion experiences for players.
2. Fashion - Disruptive innovation opportunity: Develop digital platforms and tools that allow fashion brands to create digital versions of their collections, reaching a wider audience and offering immersive shopping experiences.
3. Streetwear - Disruptive innovation opportunity: Bridge the gap between physical and digital streetwear by creating virtual streetwear brands or collaborations with existing streetwear labels to cater to the virtual fashion market.