Alexa Chung's Spring 2018 range is titled the 'Virginia Collection' and is the designer's fourth runway offering. She took a romantic countryside approach in crafting the line, with Virginia Woolf in mind. The offerings boast delicate silhouettes, floral prints and embellishments. The color palette used is inspired by the quiet English countryside and is shown through the editorials. Chung creates characters with each model and the overall vibe leans towards an aesthetic in tune with nature.
Taking a modern approach to Virginia Woolf's romantic senses, Chung's Virginia collection has details such as light floral and polka dot imprints, lace paneling and capelets. There is also a touch of Alexa Chung's boyish touch and humor incorporated. This is translated through pieces such as tailored suit pieces with rose embellishments and the 'milkman coat.' A notable item from the Virginia collection are the sweaters that have fictional book covers on the front -- with names that read 'Tawry Details' and 'Exit Strategy.'
English Countryside-Inspired Collections
Alexa Chung's Virginia Collection Boasts Delicate Florals
Trend Themes
1. English Countryside-inspired Collections - Designers are increasingly creating collections inspired by the quiet English countryside, with florals and a pastel color palette.
2. Romantic Aesthetics - Designers inspired by romantic aesthetic are incorporating details such as florals, lace paneling and capelets.
3. Book Cover Prints on Apparel - Designers are incorporating book cover prints on apparel as a playful and humorous touch.
Industry Implications
1. Fashion - Fashion designers can incorporate the English countryside-inspired look and romantic aesthetic into their product lines, while adding playful elements to their apparel collections.
2. Textile - Textile companies can capitalize on the trend of English countryside-inspired florals by creating fabrics with soft and delicate prints.
3. Publishing - Publishing companies can collaborate with fashion designers to create apparel lines with book cover prints, providing a new avenue for book publishing to reach new audiences.