Providing listeners with some insight on upcoming trends for the new year, Jeremy Gutsche was recently on Toronto's 999 Virgin Radio discussing wearable tech and interactive retail with Mad Dog and Billie.
From speaking about the Dita von Teese Perrier interactive burlesque campaign to discussing the limitless extents of how technology can now be worn, Gutsche definitely paints a colorful picture of what's to come for 2011.
Check out the full audio clip on 999 Virgin Radio here!
Virgin Radio: Jeremy Gutsche on Trends in 2011
Virgin Radio Jeremy Gutsche
Trend Themes
1. Wearable Tech - Disruptive innovation opportunity: Explore the integration of technology into clothing and accessories to create new interactive and functional experiences for consumers.
2. Interactive Retail - Disruptive innovation opportunity: Leverage interactive technologies to transform the traditional retail experience and engage customers in a more personalized and immersive way.
3. Campaign Innovation - Disruptive innovation opportunity: Combine traditional advertising with interactive elements to create unique and engaging campaigns that capture consumer attention and drive brand awareness.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into fashion products to create smart and interactive apparel that enhances user experience and functionality.
2. Retail - Disruptive innovation opportunity: Implement interactive technologies in-store to create a seamless and personalized shopping experience, bridging the gap between online and offline retail.
3. Advertising - Disruptive innovation opportunity: Embrace interactive and experiential advertising methods to create memorable campaigns that resonate with consumers and drive brand loyalty.