A couple new terms have made their way into adult conversation: sexting and textual harassment. A new website aimed at teens will attempt to help deal with these types of unwanted advances via phones.
ThatsNotCool.com is trying to be viral, but since it has the blessing of the very "adult" AdCouncil, this is destined to be just another feel good project that misses its target. It begs to be parodied, and as soon as the site gets mainstream attention, the parody videos will be ruthless.
(Attempted) Education Through Fruit
New Site For Textual Harassment Awareness
Trend Themes
1. Prevention of Textual Harassment - ThatsNotCool.com is attempting to help teens deal with unwanted advances via phones and this trend may increase with the advent of new communication technologies.
2. Teen Mental Health Awareness - The trend towards more awareness of teen mental health issues such as sexting and textual harassment.
3. Innovative Online Education - The potential for using online resources like ThatsNotCool.com to deliver education in areas such as bullying prevention and mental health.
Industry Implications
1. Education - The education industry could benefit from ThatsNotCool.com's online educational resources.
2. Technology - The technology industry could create new prevention tools for textual harassment.
3. Marketing - The marketing industry can utilize ThatsNotCool.com's marketing strategy for viral campaigns.