The Violife Cocospread is a new vegan cheese product from the brand that will offer vegan or vegetarian consumers in the UK with a way to enhance their favorite dishes. The product is reported to contain about a quarter of the sugar found in similar sweet spreads as well as half the fat and half the calories for consumers to appreciate. This positions the product as an effective alternative for consumers to pick up when looking for a dairy alternative that is also focused on a lead recipe.
Country Manager UK and Ireland at Violife Simon Orchard spoke on the new Violife Cocospread saying, "At Violife we look to innovate and push boundaries and have built on the success of our category-leading range of cheese alternative products to break into a new category – sweet spreads. It’s Violife’s mission to create great tasting vegan products that can be enjoyed by everyone, and we’re certain that Cocospread delivers on this. With the same creamy and indulgent taste of other spreads on the market, Cocospread has significantly less sugar, fat and calories as well as being palm oil and allergen free."
Plant-Based Vegan Spreads
The Violife Cocospread is Free From All Allergens and More
Trend Themes
1. Reduced Sugar Products - The Violife Cocospread offers consumers a lower-sugar alternative to traditional sweet spreads, presenting an opportunity for other brands to develop reduced sugar versions of popular products.
2. Plant-based Alternatives - The launch of Violife Cocospread highlights the growing demand for plant-based alternatives, signaling an opportunity for companies to develop innovative plant-based products in various food categories.
3. Health-conscious Food Choices - As consumers increasingly seek healthier options, the Violife Cocospread's reduced fat and calorie content creates an opportunity for businesses to create and market healthier versions of popular food products.
Industry Implications
1. Alternative Dairy - The Violife Cocospread taps into the alternative dairy industry by providing a vegan alternative to traditional cheese, inspiring other companies to create innovative plant-based dairy products that cater to the growing vegan market.
2. Sweet Spreads - The Violife Cocospread disrupts the sweet spread industry by offering a unique vegan option with reduced sugar content, encouraging other sweet spread brands to develop innovative, healthier alternatives.
3. Health Food - The Violife Cocospread capitalizes on the health food market by providing a lower-calorie, lower-fat option, presenting an opportunity for health food brands to create innovative, nutritious products that cater to health-conscious consumers.