The Violet Hour is a lounge bar located in Chicago and it serves a selection of artisanal cocktails that stem from pre-prohibition styles. As the seasons' changes, so do the drink selections, consistently creating an extensive line of libations at the elegant space.
It also follows a special set of rules in order to capture the ambiance and energy that it has curated. These rules include no phone usage, no baseball hats, proper attire, no reservations, no 'Budweiser,' light beer, no grey goose, and more. One of the most notable rules includes bringing only those that you would bring to one's mother's Sunday dinner to the Violet Hour. It also hosts events including cocktail classes and weekly guided cocktail tastings.
Phone-Free Lounge Bars
The Violet Hour Offers Cocktails and Follows a Set of Unique Rules
Trend Themes
1. Artisanal Cocktails - The trend of artisanal cocktails presents an opportunity for businesses to create unique drink offerings that appeal to discerning consumers.
2. Curated Ambiance - The trend of curating a specific ambiance through rules and restrictions opens up possibilities for businesses to create exclusive experiences for customers.
3. Interactive Events - The trend of hosting interactive events like cocktail classes and guided tastings allows businesses to engage customers and provide unique experiences.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of phone-free lounge bars by creating similar establishments that offer curated ambiance and artisanal cocktails.
2. Food and Beverage - The food and beverage industry can tap into the trend of artisanal cocktails by developing new and innovative drink recipes to cater to customers' taste preferences.
3. Event Planning - The event planning industry can take advantage of the trend of interactive events by organizing cocktail classes and guided tastings for corporate and social gatherings.