Nintendo-Hitchcock Mashups

Joey Spiotto Imagines Classic Horrors as Vintage Video Games

Vintage video games have an aesthetic that has grown in popularity since their heyday rather than become passe, but ionically, the look of these old-school media by Joey Spiotto can be as much attributed to the constraints of technology at the time of their production as to intentions of their designers.

These days artists and designers are deliberately rendering their work in 8-bit. Spiotto is one such artist, however, he goes more retro than msost. He recently created three faux 80s Nintendo cartridge covers inspired by Alfred Hitchcock films. These films are: the bone-chilling, 'Psycho,' the classic, 'North by Northwest,' and of course, 'The Birds.'

The characters, objects and scenes depicted in each design aptly correspond to their respective movies. For instance, the 'North by Northwest' cover art depicts a man running from a biplane in a field. In 8-bit, the scene is less dire than it is humorous -- this point applies well to all of illustrations.
Trend Themes
1. Vintage Video Game Aesthetics - The popularity of vintage video game aesthetics has grown, creating an opportunity for artists and designers to incorporate it into their work.
2. Retro Mashups - The trend of creating mashups of retro art and pop culture can be capitalized upon by artists and designers.
3. Nostalgia Marketing - Companies can use nostalgia marketing to target consumers who are drawn to vintage aesthetics and pop culture references.
Industry Implications
1. Art and Design - Artists and designers can incorporate vintage video game aesthetics and mashups into their work for a unique and appealing style.
2. Entertainment - Companies in the entertainment industry can use nostalgia marketing and incorporate retro themes to draw in consumers who love classic movies and video games.
3. Fashion and Merchandising - Fashion and merchandising companies can create clothing and products featuring retro video game and movie mashups for consumers seeking unique and nostalgic items.

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