Queer-owned premium candle brand VIGYL collaborate with international not-for-profit Rainbow Railroad to create a limited-edition candle called Hanlan's that challenges traditional candle culture. VIGYL is on a mission to expand the way people engage with candles and this goes beyond wellness and ritual. As VIGYL Co-Founder and Creative Director Stephen Michlits puts it, "We take an experimental, genderless approach to creating scent experiences and had a vision for a product that diverts from the notion that candles are strictly for women. These new, one-of-a-kind experiences are for everyone."
Hanlan's gets its name from a Toronto beach and the candle captures the scent of summer, joy, pride and the feeling of being close to home. 10% of the proceeds from the candle's sale will be donated to Rainbow Railroad.
Inclusive Collab Candles
VIGYL & Rainbow Railroad Created a Limited-Edition Candle Called Hanlan's
Trend Themes
1. Genderless Scent Experiences - Queer-owned candle brands are creating genderless scent experiences to challenge traditional candle culture.
2. Inclusive Collaborations - Collaborations with non-profit organizations and queer-owned businesses can create inclusive products and reach new audiences.
3. Socially Responsible Consumerism - Consumers are more likely to purchase products that support a social cause or charity, creating opportunities for businesses to incorporate social responsibility into their products.
Industry Implications
1. Candle Manufacturing - Candle manufacturers can disrupt traditional gender norms by creating genderless scent experiences and collaborating with non-profit organizations to create inclusive products.
2. Non-profit Organizations - Non-profit organizations can expand their reach and support social causes by partnering with businesses to create socially responsible products.
3. LGBTQ+ Owned Businesses - Queer-owned businesses can disrupt traditional gender norms in the candle industry by creating genderless scent experiences and collaborating with non-profit organizations to create inclusive products.