Finally the long-awaited Dragon Age: Inquisition is here—and there's already a way to unlock free in-game content with a special video game quest. The Quest for the Red Lyrium Reapers is an interactive online experience that challenges players to locate hidden content in various campaign videos for the chance to snag a free in-game weapon pack. The quest has you get an in-depth look at characters like Varric, Vivienne, The Iron Bull and The Inquisitor, providing multiple missions, perspectives and tons of ways to delve deeper into the game's intriguing storyline.
Behind the scenes, the FCB West agency crafted this unique experience for Dragon Age fans in a way that could keep tabs on a player's progress as they advance and adjust targeted advertising messages accordingly to match their efforts.
Rewarding Video Game Quests
This Dragon Age Quest Rewards Players with Free In-Game Content
Trend Themes
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Industry Implications
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3. Entertainment Industry - Interactive storytelling and incentivized quests like The Quest for the Red Lyrium Reapers are paving the way for new forms of engaging and immersive entertainment experiences across a variety of mediums.