Video Bookvertising
Selling Books Using Youtube Helps Self-Publishers Get Discovered
Unless you live on another planet, we are all aware about the popularity of viewing videos on the internet. Promotional book video ads have joined YouTube's popular mixes of music, movies, television and comedy. Having a website for a book and/or author is no longer enough to create a buzz. The trend lately is to have a book’s synopsis turned into a mini teaser ad as more and more self-published authors, not having a major publishing house behind them to market their book, try to find new ways to get their potential reader’s attention. The video shows a teaser for the children’s book "Rita and Whatsit" by Jean-Philippe Arrou-Vignod and illustrations by Olivier Tallec. Expect much more of this type of bookvertising in the years to come.
Trend Themes
1. Bookvertising - Creating promotional videos for books to break through traditional book marketing clutter.
2. Self-publishing - More and more authors turn to self-publishing and need alternative marketing strategies.
3. Digital Content - Expanding promotional strategies into digital media as the trend continues to shift in this direction.
Industry Implications
1. Publishing - Traditional publishing houses will need to adapt by incorporating new strategies to engage with authors and readers directly.
2. Advertising - Advertising agencies will need to expand their offerings to include video production and social media.
3. Film and Television - Opportunities for cross-industry collaborations with book authors to create adaptations and derivative content for film and television.