In 2017, Nike created the Pro Hijab for female Muslim athletes and now the brand is introducing the Victory Swim Collection as a range of full-coverage styles that have the potential to serve those with specific religious, cultural or sun protection needs. The modest swimwear collection includes one full-coverage swimsuit, a hijab, a tunic top and leggings that will be available for purchase in early 2020.
These new styles for female athletes help to address that there has been a lack of high-performance, modest options—as Nike describes, "Too often, athletes said, swimwear presented a barrier, rather than a conduit, to enjoying the water."
The innovative swimwear collection features lightweight, fast-drying and breathable warp-knit fabric rated UPF 40+.
Modest Swimwear Collections
Nike's Victory Swim Collection Provides Full-Coverage Styles
Trend Themes
1. Full-coverage Swimwear - Nike's Victory Swim Collection offers full-coverage style for specific religious and cultural needs, causing a demand for modest swimwear.
2. Modest Athleisure - Modest fashion expanding beyond tennis wear and into new categories like swimwear allows for cultural inclusivity in athletic wear.
3. Performance Hijab - Nike's Pro Hijab and new Victory Swim Collection facilitate performance for female Muslim athletes while respecting religious and cultural traditions.
Industry Implications
1. Sportswear - Athletic wear industry can pivot towards inclusivity and diversity by offering performance options for customers with specific needs, such as full-coverage swimwear for modesty.
2. Fashion - Modest swimwear collections and athleisure appeal to an underserved market niche and represent a new competitive edge in fashion.
3. Swimwear - New styles of full-coverage swimwear present opportunities for companies to innovate and create high-performance options for modest swimwear.