Victoria Beckham's Make-Up Line
V-Sculpt In Tokyo
Victoria Beckham is launching her new cosmetics called V-Sculpt, in Tokyo. The collection, which is expected to be sold in high-end department stores, is being launched as part of Victoria and David's multi-million pound deal with cosmetics giant Coty. A few weeks ago, Victoria followed her husband's steps and launched her own perfume. â€People are always asking her how she manages to look so good despite being manically busy, so it makes sense for her to design her own range†said a source close to Posh. Yet, it seems that this collection is not something the wannabe socialite would wear herself. Here is a sneak peek into what we can expect: blushers, eye-shadows, mascaras, eyeliners, lipgloss and lip-liners, all with the DvB logo. Prices are yet to be disclosed, but it shouldn't be too expensive given the look and the quality of the collection.
Trend Themes
1. Luxury Cosmetics - The trend of high-end, exclusive cosmetics is growing, creating disruptive innovation opportunities for luxury brands to partner with celebrities and launch new collections.
2. Celebrity Beauty Lines - Increasing numbers of celebrities are launching their own makeup lines, leading to disruptive innovation opportunities for brands to leverage the fan base of these influencers and collaborate on collections.
3. Japanese Market - With the growing market for cosmetics in Japan, disruptive innovation opportunities exist for brands to adjust their products specifically to cater to Japanese preferences and expand into the market.
Industry Implications
1. Cosmetics - The cosmetics industry is seeing a proliferation of celebrity partnerships and luxury products, leading to disruptive innovation opportunities for brands to leverage these trends and launch new collections.
2. Fashion - Fashion brands are increasingly expanding into the beauty market, creating disruptive innovation opportunities for collaborations with makeup brands to create new collections and reach new customers.
3. Retail - As high-end makeup collections are sold in department stores, there are disruptive innovation opportunities for retailers to create unique in-store experiences and attract more customers to their stores.