As the VHV Insurance ad campaign shows, and as any insurance company would want us to believe, our bodies and our lives can be pretty much as fragile as porcelain. Accidents happen, trivial or monumental, no matter how careful we are. Therefore it is always good to have a safety net in place just in case we fall, ensuring that we won't shattered, although we may walk away a little chipped around the edges.
Conceived by Hamburg-based ad agency Scholz & Friends, the VHV Insurance ad campaign depicts the world as entirely made up of porcelain. With the common phrase 'fragile, handle with care' as its tag line, the VHV Insurance ad campaign really drives home the point of the benefit of accident and life insurance.
Fragile Life Campaigns
The VHV Insurance Print Ads Show We Must Handle Our Lives with Care
Trend Themes
1. Fragile Porcelain World - Expanding the concept of fragility in everyday life can inspire innovative approaches to accident and life insurance products.
2. Visual Metaphors - Using powerful visual metaphors can communicate the importance of insurance in a memorable and impactful way.
3. Preventive Measures - Promoting a proactive approach to personal safety and risk management can drive demand for insurance solutions.
Industry Implications
1. Insurance - The insurance industry can adopt creative marketing strategies like using visual metaphors to engage and educate customers about the importance of coverage.
2. Advertising - Advertising agencies can explore the use of strong visual elements to convey complex concepts and evoke emotional responses in their campaigns.
3. Risk Management - Implementing preventive measures and risk mitigation strategies can become a focus for industries to reduce potential damages and liabilities.