The Veterinary Referral Center of Central Oregon (VRCCO) has launched a unique initiative where its veterinarians have obtained permits to serve alcohol at Ponch’s Place, the organization's on-site beer and food truck pavilion. This effort is part of the Veterinary Referral Centre's 'Meet the Vet' nights, where veterinarians tend bar to raise funds for the VRCCO Care Fund, which supports medical services for pets in need of financial assistance in Central Oregon.
This initiative aligns with VRCCO’s core values of offering personalized experiences, exceeding expectations, fostering teamwork, and emphasizing compassion and education. The 'Meet the Vet' nights serve multiple purposes — aside from raising funds, they also serve as a space for educational opportunities for pet owners and create a relaxed environment for community members to interact with veterinarians outside of the clinical setting.
Fundraising Bartending Gigs
The Veterinary Referral Center of Central Oregon Raises Funds
Trend Themes
1. Fundraising Bartending - Veterinarians serving alcohol at an on-site beer and food truck pavilion to raise funds for pet medical services provides a unique community engagement model.
2. Pet-centric Community Events - Combining social gatherings with educational opportunities for pet owners in a relaxed environment allows for unconventional fundraising activities.
3. On-site Permitted Alcohol Sales - Obtaining permits for veterinarians to serve alcohol creates an innovative avenue for non-profits to diversify their fundraising efforts.
Industry Implications
1. Veterinary Services - The initiative highlights how veterinary clinics can create personalized experiences that increase engagement and support for medical services.
2. Food and Beverage - Partnering with veterinary services to host events where professionals bartend introduces a novel collaboration that blends social experience with fundraising.
3. Non-profit Organizations - The novel approach of using social events to raise funds provides a blueprint for non-profits looking to innovate their traditional fundraising methods.