Vertical Water by Feronia Forests is a healthy maple water drink that's on a mission to nourish people and at the same time, promote forest conservation.
Although there are now a few maple water drinks on the market, some consumers are still unclear as to what makes this drink and its source unique. As such, when designing the packaging for this product, BRIGADE notes: "We addressed this educational lapse by showcasing the source on the front of the packaging with a graphic tree. By using refreshing shades of blue and illustrating the flowing water inside the tree, we were able to portray the bright and crisp taste of maple water on the nontransparent TetraPak carton."
Following the success of coconut water on the market, a number of alternative water products have appeared to offer consumers a unique way for consumers to enjoy flavor, hydration and other health benefits. A few of these examples include water products that have been derived from unusual sources like olives, artichokes and even cacti.
Sustainable Maple Drinks
'Vertical Water' Introduces a Sustainably Tapped Maple Drink
Trend Themes
1. Alternative Water Products - Opportunity for creating innovative water products derived from unusual sources like olives, artichokes, and cacti.
2. Sustainable Beverage Packaging - Potential for eco-friendly packaging solutions that educate consumers about the unique source of a product while promoting sustainability and conservation.
3. Forest Conservation Promoters - Disruptive innovation opportunity to introduce products that not only nourish people but also support forest conservation efforts.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to explore and develop alternative water products derived from various sources.
2. Packaging Industry - Opportunity for packaging companies to create sustainable and visually appealing packaging solutions that highlight the unique source of a product.
3. Environmental Organizations - Chance for environmental organizations to collaborate with beverage companies to promote forest conservation through sustainable products.