'Version1,' the North American esports organization most known for its professional 'Rocket League' team, announced a new partnership with 'Undeniably Dairy.' As part of this partnership, Undeniably Dairy will assume the role of Version1's official nutrition provider. Undeniably Dairy hopes that this partnership will increase customer attraction toward dairy-based products as more consumers shift toward animal-free dairy alternatives.
On top of customer attraction, this partnership draws attention to the importance of health and wellness in the esports industry. Version1 and Undeniably Dairy will also create promotional content across the esports organization's social media channels in an effort to promote healthy lifestyles and delicious, better-for-you snacks based on Undeniably Dairy's products.
Undeniably Dairy and Version1 believe that the field of Rocket League esports is an excellent way to attract young viewers, as the games are fun, exciting, and easy to watch.
Esports Nutrition Partnerships
'Version1' Announced Undeniably Dairy as its Official Food Partner
Trend Themes
1. Esports Nutrition Partnerships - Esports organizations partnering with food and beverage brands to promote a healthy lifestyle among players and fans.
2. Animal-free Dairy Alternatives - The rise in popularity of animal-free dairy alternatives drives partnerships between esports organizations and dairy companies to promote healthy and sustainable alternatives.
3. Promoting Healthy Lifestyles - Esports organizations partnering with nutrition brands to promote healthy food choices and encourage physical activity and fitness among players and fans.
Industry Implications
1. Esports - Esports organizations are partnering with food and beverage companies to promote nutrition and healthy lifestyles among players and fans.
2. Food and Beverage - Food and beverage companies are partnering with esports organizations to reach a young and engaged audience and promote healthy and sustainable alternatives.
3. Dairy - Dairy companies are partnering with esports organizations to promote the benefits of dairy-based snacks and animal-free dairy alternatives for a healthy and active lifestyle among players and fans.