Veronika Scott is a product design student from Michigan whose personal mission extends beyond beautiful art. Looking to revolutionize the world and alleviate serious global issues, Veronika Scott has created a makeshift coat that doubles as a self-warming sleeping bag.
Each homemade coat takes only $10 to create, which Veronika Scott maintains through donations. Check out the philanthropic fashion pieces in the gallery.
Implications - In an increasingly globalized 21st Century, the appeal of DIY companies/products is widespread. Products that are inexpensive, eco-friendly and practical have an advantage over companies that continue to produce the same products without an eye toward global issues. Corporations can appeal to "green" consumers by getting involved in eco initiatives like this one, trumpeting their corporate social responsibility through support and investments in social issues.
Shelter Coats
Veronika Scott Makes Makeshift Coats that Double as Shelters
Trend Themes
1. DIY Eco-friendly Products - Companies can appeal to green consumers by innovating with inexpensive, eco-friendly and practical products that have an advantage over traditional products.
2. Philanthropic Fashion - Designers can incorporate social responsibility into fashion by creating products that address global issues and donating proceeds to charity.
3. Sustainable Shelter Solutions - Innovation opportunities exist for companies to create affordable and sustainable shelter solutions for the homeless population.
Industry Implications
1. Fashion Industry - Designers and fashion businesses can create philanthropic fashion pieces that address social issues and appeal to eco-conscious consumers.
2. Technology Industry - The technology industry can contribute to creating affordable and sustainable shelter solutions with innovative materials and designs.
3. Non-profit Industry - Non-profit organizations can partner with companies to address global issues, and create initiatives for sustainable shelter solutions and eco-friendly products.