VELVEETA taps Compartés Chocolatier for the new 'TruffVels,' which are decadent chocolate cheese truffles. The joint confections combine Compartés' original white chocolate shells with the whipped cheese-like staple from VELVEETA. The portable nibbles are made into what appear as scored mac and cheese pasta shapes and are packaged in a black and gold box with co-branding on the front.
"I love the idea of pushing the boundaries of chocolate making and creating a unique product unlike anything that’s ever been done before. With "TruffVels" mixing two of life’s greatest pleasures, chocolate and cheese, we can all live the good "La Dolce VELVEETA" life this Summer," said Jonathan Grahm, Compartés CEO and Lead Chocolatier.
The product is being offered on the Compartés website for a limited time.
Chocolate Cheese Treats
VELVEETA and Compartés Chocolatier Debut a Chocolate Cheese Truffle
Trend Themes
1. Chocolate Cheese Combinations - There is an opportunity for companies to create new and unique chocolate and cheese combinations like Compartés' TruffVels.
2. Hybrid Confections - The creation of confections that combine two unexpected ingredients like chocolate and cheese can create a buzz and generate interest.
3. Co-branding Collaborations - Collaborations between two brands can create a new product that attracts both sets of fans and can increase visibility for both brands.
Industry Implications
1. Food Manufacturing - Food manufacturers could leverage the trend of combining unexpected ingredients to create unique and inventive products.
2. Confectionery - The confectionery industry could benefit from creating hybrid products like Compartés' TruffVels to appeal to adventurous consumers.
3. Specialty Foods - Specialty food purveyors could capitalize on the buzz surrounding hybrid confections to create unique products and generate interest.