As part of a collaboration with Land Rover, designer Victor Castanera was asked to create an object inspired by the Range Rover Velar. The finished result is the 'Velar' lounge chair, which takes cues from the car's proportions and notably the "duality of dimensions and shapes that Velar has between the body and the cabin of the car."
Although the all-black chair might seem to be sculpted from one material, the seat of the chair is actually made of solid ash wood, while its back features a thinner veneer.
Many automotive brands are now branching out with unconventional artist and designer collaborations that feature everything from bicycles to handbags that draw similarities to certain well-designed vehicles.
Auto-Inspired Lounge Chairs
The Design of the 'Velar' Chair Takes Inspiration from Range Rover
Trend Themes
1. Unconventional Collaborations - Opportunities to collaborate with artists and designers to create innovative products inspired by well-designed vehicles.
2. Material Innovation - Exploring new materials and combinations to create visually striking and functional furniture pieces.
3. Automotive-inspired Design - Drawing inspiration from cars to create unique and aesthetically appealing furniture designs.
Industry Implications
1. Furniture Manufacturing - Furniture companies can explore collaborations with automotive brands to create unique and stylish products.
2. Automotive - Automotive companies can expand into new markets by collaborating with designers to create products inspired by their vehicles.
3. Interior Design - Interior design companies can incorporate automotive-inspired furniture pieces into their designs to create unique and trendy spaces.