In an effort to help consumers incorporate more veggies into their diets, Simple Mills has just debuted the new Veggie Pita Crackers. Grain-free and gluten-free, the new pita chips are a great option for consumers looking for a better-for-you cracker option.
The new whole food Veggie Pita Crackers are blended with a nutritious mixture of sweet potatoes, parsnips, and celery root. This combination gives just nine crackers the same amount of nutrients as one-third of a serving of sweet potato. In addition to the veggies, the crackers are also made from tapioca starch, cassava flour, organic sunflower oil, and a flavorful blend of spices and herbs, for a gluten-free cracker option.
The new Veggie Pita Crackers can be found at Whole Foods and Fresh Thyme in Himalayan Salt, Mediterranean Herb & Roasted Red Pepper flavors this April.
Veggie-Infused Pita Chips
Simple Mills' Veggie Pita Crackers Make It Easier to Eat Your Veggies
Trend Themes
1. Veggie-infused Snacks - Opportunity for other snack brands to infuse their products with vegetables for a healthier option.
2. Grain-free and Gluten-free - Increased demand for grain-free and gluten-free snacks creates opportunities for food companies to innovate in this space.
3. Convenient Healthier Snacks - The popularity of Veggie Pita Crackers indicates a market demand for convenient, healthier snack options that incorporate vegetables.
Industry Implications
1. Snack Food - Snack food brands can capitalize on the trend of veggie-infused snacks by developing new products that cater to health-conscious consumers.
2. Gluten-free Food - The growing market for gluten-free snacks presents an opportunity for gluten-free food manufacturers to create innovative products like Veggie Pita Crackers.
3. Organic Food - Organic food companies can tap into the demand for convenient, healthier snacks by exploring the incorporation of vegetables in their product lines.