In addition to its classic Veggie Roast, Tofurky is now making an all-new vegetarian ham roast to offer greater options for holiday meals for those who don't eat meat.
The 'Ham Roast with Extra Special Beer Glaze' will be launching just in time for Easter, introducing a smoky, plant-based meat substitute that is served alongside a sweet glaze made in collaboration with the Hopworks Urban Brewery in Oregon. Preparing the ham-style roast happens just like a regular meat roast in the oven for a little more than an hour.
Tofurky's Ham Roast with Extra Special Beer Glaze was launched at this year's Natural Products Expo West in California, alongside other offerings from the brand like its all-new DIY plant-based burgers.
Vegetarian Ham Roasts
Tofurky Now Makes a Holiday Ham-Style Roast for Those Who Don't Eat Meat
Trend Themes
1. Vegetarian Ham Roast - Opportunity for the creation of more plant-based meat substitutes for holiday meals.
2. Collaboration with Craft Breweries - Opportunity for food brands to collaborate with craft breweries to create unique flavors and experiences.
3. DIY Plant-based Burgers - Opportunity for the development of DIY plant-based burger kits for at-home cooking.
Industry Implications
1. Plant-based Food - Opportunity for the plant-based food industry to create innovative meat substitutes for different occasions.
2. Craft Beer - Opportunity for craft breweries to expand their market presence through collaborations with food brands.
3. Home Cooking - Opportunity for the home cooking industry to offer easy-to-prepare plant-based meal options.