In a bid to entice more customers KFC will be experimenting with vegetarian fried chicken across its host of UK locations. The new vegetarian option is meant to be a healthier alternative to the restaurant's standard fare, as well as being the first vegetarian fried chicken to ever hit a any fast-food chain. The new menu item will include the signature secret blend of 11 spices but further details have been sparse as KFC is still in its early development stage of this new menu item.
The revamped menu with vegetarian fried chicken will also include a new collection of side dishes that aim to reduce the menu's calories by 20% per serving. These initiatives are part of a greater goal for KFC which is aiming to offer lunch and dinners in options under 600 calories.
Imitation Meat Fast-Food Items
KFC is Testing its Vegetarian Fried Chicken in its UK Locations
Trend Themes
1. Vegetarian Fast Food - Opportunity for other fast-food chains to develop and test their own vegetarian options.
2. Healthier Fast Food - Potential for the fast-food industry to introduce healthier alternatives to traditional menu items.
3. Menu Calorie Reduction - Demand for reduced-calorie options may drive innovation in menu development across the fast-food industry.
Industry Implications
1. Fast Food - Fast food chains can integrate more vegetarian options into their menus to cater to changing consumer preferences.
2. Food Technology - Opportunity for food tech companies to develop innovative and tasty vegetarian meat alternatives for the fast-food industry.
3. Restaurant Industry - Restaurants can explore ways to reduce calories in their menu items while maintaining taste and appeal to health-conscious consumers.