Kirsty's recently expanded its range of free-from ready meals with the addition of a new vegetable-based pasta option. Not only does the new meal provide consumers with a gluten-free alternative to spaghetti, but it also serves as an easy way for consumers to add more vegetables to their diet.
The new Spicy Meatballs with Rainbow Vegetti meal is a frozen entree that is designed to serve as a healthy alternative to spaghetti. Instead of wheat-based pasta, the meal is made with strips of carrots, courgette and butternut squash. The 'vegetti' pasta is then topped with a rich tomato and pepper sauce, in addition to several spicy meatballs. Because of the use of vegetable-based pasta, the entire meal is free from gluten, wheat and dairy and also serves as one portion of the daily recommended intake of fruits and vegetables.
Vegetable-Based Pasta Entrees
Kirsty's Newest Frozen Meal Features a Gluten-Free Pasta Alternative
Trend Themes
1. Gluten-free Meal Options - Creating more gluten-free meal options presents a disruptive innovation opportunity in the food industry.
2. Vegetable-based Alternatives - Developing vegetable-based alternatives to traditional pasta opens up opportunities for disruptive innovation in the health food market.
3. Incorporating More Vegetables - Finding ways to incorporate more vegetables into processed foods provides a disruptive innovation opportunity for the frozen meal industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of gluten-free meal options by offering a wider range of products for consumers with dietary restrictions.
2. Health and Wellness - The health and wellness industry can explore vegetable-based alternatives to traditional pasta as a way to promote healthier eating habits and cater to consumers seeking plant-based options.
3. Frozen Foods - The frozen food industry can seize the opportunity to incorporate more vegetables into their products, appealing to health-conscious consumers looking for convenient meal options.