The Country Choice Vegan Sausage Roll has been announced by the brand as a new product that targets the rising number of UK consumers opting to go vegetarian or vegan either full-time or part-time.
Created with Veganuary in mind, the sausage rolls are made with a premium pastry that's filled with Quorn meat substitute and is intended to be appealing to both meat eaters and vegans alike. Veganuary has experienced a large uptick in recent years and is expected to break records next year given the increasing number of consumers opting to go meat-free.
The Country Choice Vegan Sausage Roll will come in cases of 70 for retailers to purchase and feature a shelf life of four hours when placed in a warming cabinet after preparation.
Traditional Meat-Free Pastries
The Country Choice Vegan Sausage Roll is Made with Quorn Filling
Trend Themes
1. Meat-free Diet - Opportunity for companies to develop innovative plant-based meat substitutes and capitalize on the growing number of consumers opting for a vegetarian or vegan lifestyle.
2. Veganuary - Opportunity for businesses to create new products and marketing campaigns specifically geared towards the annual trend of people trying out being vegan for the month of January.
3. Vegan Pastry - Opportunity for bakeries and food companies to develop and market savory vegan pastries to cater to the demand of both meat eaters and vegans.
Industry Implications
1. Meat Substitutes - Disruptive innovation opportunity for companies in the meat substitute industry to create new and improved products to attract more consumers towards plant-based diets.
2. Food Retail - Opportunity for retailers to stock and promote a wider range of vegan and vegetarian products, targeting the increasing number of consumers adopting meat-free lifestyles.
3. Bakery - Opportunity for bakeries to expand their offerings and create innovative vegan pastry products to cater to the growing demand for plant-based options.