Wellness brand's Swisse's "wild little sibling" Swisse Me is introducing a range of vegan protein snacks and powders that are rich in fiber and were created to offer health-conscious consumers great-tasting alternatives to grainy protein powders.
The Swisse Me Protein Balls are made with nut butter, gut-friendly bacteria and functional mushrooms. While these options are ideal for eating on the run, Swiss Me is also introducing protein powders later this summer that are packed with vitamins and minerals. The powders are now just about supplying the body with essential macronutrients but also bolstering normal immune system function, supporting healthy hair and nails with biotin and offering mind-body benefits.
As Swiss Me's Nykkea Maretic describes, "The lifestyles of consumers have changed. Traditional proteins are associated with bulking up and weightlifting. We’re changing the narrative to focus on holistic wellness."
Holistic Protein Products
Swiss Me's Protein Snacks & Powders Support the Full Circle of Wellness
Trend Themes
1. Vegan Protein Snacks - Creating plant-based protein snacks that offer a delicious and convenient alternative to traditional protein powders.
2. Functional Mushrooms - Incorporating functional mushrooms into protein snacks for their health benefits and unique flavors.
3. Holistic Wellness - Promoting the idea of holistic wellness by offering protein products that support overall health and well-being.
Industry Implications
1. Wellness - The wellness industry can capitalize on the growing demand for vegan protein snacks and powders that cater to health-conscious consumers.
2. Food & Beverage - The food and beverage industry can explore the use of functional mushrooms in protein snacks and powders to offer innovative and healthy options to consumers.
3. Nutrition Supplements - The nutrition supplements industry can take advantage of the trend towards holistic wellness by developing protein powders that provide additional vitamins, minerals, and mind-body benefits.