The popularity of meat-free diets is pushing many brands to provide alternatives to keep customers happy and/or draw new ones in, which is evident by the announcement of the new vegan meat toppings from Pieology.
The toppings will be made available at more than 100 locations starting on February 12 and consists of three options to choose from including Spicy Italian Sausage Rounds, Beef Meatball and Diced Chicken. Each one is positioned as a great meat-free option for consumers to try out that accommodates their dietary needs or as a different topping that is out of hate ordinary from traditional offerings.
The Pieology vegan meat toppings make the brand the first pizza chair to offer these kind of options nationwide.
Meat-Inspired Vegan Pizza Toppings
Pieology will Offer Vegan Meat Toppings at Over 100 Locations
Trend Themes
1. Meat-free Diets - Disruptive innovation opportunity: Develop more plant-based alternatives to meet the growing demand for meat-free options.
2. Vegan Meat - Disruptive innovation opportunity: Create innovative vegan meat products that mimic the taste and texture of traditional meat toppings to cater to changing consumer preferences.
3. Alternative Toppings - Disruptive innovation opportunity: Explore unique and creative toppings that go beyond traditional offerings to attract new customers and differentiate from competitors.
Industry Implications
1. Restaurant Industry - Disruptive innovation opportunity: Introduce more vegan and plant-based options to menus to cater to the increasing demand for meat-free alternatives.
2. Plant-based Food Industry - Disruptive innovation opportunity: Develop new vegan meat products that are specifically created for use as pizza toppings to tap into the growing market for plant-based meat substitutes.
3. Frozen Pizza Industry - Disruptive innovation opportunity: Launch a line of frozen vegan pizzas with unique and flavorful meat-like toppings that appeal to consumers seeking convenient plant-based options.