The Taco Bell Vegan Crunchwrap is being test marketed by the brand at a select handful of locations to provide diners with a plant-based way to satisfy their hunger. The handheld wrap boasts the brand's proprietary vegan seasoned beef alternative that's paired with a warm vegan nacho sauce along with a cool vegan blanco sauce. The wrap is filled with shredded lettuce and diced tomatoes, which are all held inside a tostada shell before being wrapped in a flour tortilla and grilled to perfection.
The Taco Bell Vegan Crunchwrap is arriving for a limited time only starting June 8, 2023 at three locations in Los Angeles, New York City and Orlando, but will only be around while supplies last. Customer interest in the vegan-friendly menu item could dictate whether it becomes a permanent addition to the brand's range of offerings.
Vegan-Friendly QSR Wraps
The Taco Bell Vegan Crunchwrap Has Plant-Based Protein
Trend Themes
1. Plant-based QSR Offerings - The popularity of plant-based diets and sustainability concerns create a market opportunity for quick-service restaurants to offer more vegan-friendly menu items.
2. Test Marketing Location Strategy - Many QSR chains are adopting the practice of test marketing in select cities prior to launching new products or expanding their menus.
3. Limited-time Offerings - Creating limited-time offerings can be an effective method to drive customer traffic and test new menu items without the risk of permanent menu changes.
Industry Implications
1. Fast Food - Fast food chains continue to expand their offerings of plant-based menu items to cater to changing consumer preferences.
2. Food and Beverage - The increasing popularity of plant-based protein sources are disrupting traditional supply chains in the food and beverage industry.
3. Marketing and Advertising - Marketing and advertising companies that specialize in analysis of consumer preferences can assist companies in test marketing and creating buzz around new products.