American fashion imprint Adsum continues to work alongside Vault by Vans with the brand new Vans Best Friend pack of footwear. Adsum often talks about the office dog Poppy, who is known to be a key addition to the setting and this also serves as the influence behind the new range.
The tagline "Vans Best Friend" can be seen on the two silhouettes that make up the capsule. The iconic Vans OG Classic Slip-On LX is one of the shoes and it is followed by the OG Era LX as these are two of Adsum's favorite OG models. Each one is made using organic cotton canvas at the upper with a chrome-free suede section that makes up the heel along with branding.
Dog-Inspired Casual Skate Sneakers
Adsum Joins Vault by Vans on the Vans Best Friend Pack
Trend Themes
1. Animal-inspired Footwear - Brands can explore creating footwear designs inspired by different animals, like Adsum's dog-inspired Vans pack.
2. Collaborative Collections - Collaborating with other brands can lead to unique and intriguing designs, as shown by Adsum and Vault by Vans with their Best Friend pack.
3. Sustainable Shoe Materials - Using organic cotton canvas and chrome-free suede for shoe design materials offers a sustainable alternative to traditional footwear materials and could be a disruptive innovation opportunity for shoe companies.
Industry Implications
1. Fashion - Fashion brands can take inspiration from Adsum and Vault by Vans' Best Friend pack to collaborate and create new collections inspired by pets or animals.
2. Footwear - Shoe companies can explore using sustainable materials such as organic cotton canvas and chrome-free suede, similarly to Adsum and Vault by Vans' new pack.
3. Pet Products - Companies that create pet products can explore the use of animal-inspired design in products, like Adsum and Vault by Vans have done with their Best Friend pack.